Yet another brand is jumping into the consumer generated fray. Southwest Airlines current advertising campaign follows the theme of a bad situation you want to get away from and uses the endline, "Wanna get away?". At Southwest Wanna Get Away they explain the rules and state that the winning spot will get aired on national TV plus win some free travel as well. The CG spots are to be posted on youtube here, although right now there is only the example ad from Southwest and one other spot, which is actually somewhat amusing. Deadline is February 20, 2007.
Southwest wants you to make their next ad