...or perhaps they can...
What do Radio Shack, Popular Mechanics, LEGO and Pizza Hut all have in common?
Well, via a brilliant move through the Russian arm of Space Station Alpha, they're the first four companies to exploit, err... take advantage of the commercial opportunities of shooting television ads in outer space.
"Lights... Camera... ASTEROID!!!"
So unless you're a space case, you wanna read more...
Check out the extensive story at Space.com, complete with footage and pix of our Russian comrades apitchin' aplenty.
Capitalism score thus far: