Spain fails to medal in Olympic advertising

As of Sunday, 8/17/08, Spain is ranked # 13 in the overall Olympic medal count. However, when it comes to their Olympic advertising, they rank dead last. Here's a pic of Spain's Basketball and Tennis teams. Even the Germans shuddered at this marketing faux pas!

The Men's and Women's Basketball Teams were in a two-page spread for a Spanish courier company and the Tennis team were at a party celebrating their entry into the Beijing Olympics.

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Robblink I am a copywriter in New York City, always looking for the best ads

Comments (5)

  • Neo's picture
    Neo

    Even five year olds find that offensive.

    Aug 18, 2008
  • purplesimon's picture
    purplesimon

    Oops. This ranks as more offensive than Prince Philips comment about slitty-eyes.

    It's lazy to pinpoint something such as physical weakness or appearance to poke fun at. But Spain is not the only country to do this, it's inherently human to do this - isn't it?

    Clarification?

    Ok, from a UK perspective...

    The thing is, tabloids in the UK play up similar racist overtones but it's deemed okay. For example, every football tournament we're hating the French for eating snails and smelling, etc and when it comes to the Germans we can't go far wrong with some Hitler references or perhaps just a general point-in-the-direction of the War, or 1966.

    We even do it internally - Scousers being burglars, Scots being tight with their money, etc, etc. There are so many things I could point at. It's not that long ago that people threw bananas at black players at UK football matches. Or Mars bars at fat people.

    Maybe I'm wrong, but it seems to me that this kind of thing has been happening for, oh, ever.

    That doesn't make it ok - it's wrong wrong wrong - but I'm also not that shocked when it's highlighted in the press.

    Aug 18, 2008
  • alex's picture
    alex

    Oi mate, scousers aren't just burglars. We nick anything, anytime, la. ;)

    Aug 19, 2008
  • Dabitch's picture
    Dabitch

    Can someone find me that clip where The Daily show talks about this which is not hosted on hulu-we-wont-show-you-dirty-non-US-IP#-this-video.com?

    Aug 18, 2008

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