First POP.COM goes flop, now this!

Steven Spielberg is getting a swift lesson in the ways of the web as a gang of erstwhile geeks deconstructs an elaborate spoofsite game designed to promote his new summer film A.I. (Artificial Intelligence).

In a story you'll find here, Harry Knowles at Ain't It Cool News reprints an angry email from "the puppetmasters" (AKA the advertising and marketing team) behind the A.I. spoofsites and gives some pointers on how to make future web ad hoaxes more credible. Take notes!