This is SportsCenter

 
 

This is SportsCenter

New spots in the outstanding "This Is SportsCenter" campaign are making their debut on your computer rather than your tv set.

Where can I find these nuggets of advertising brilliance, you say?

Ahhh, yes. Follow me young grasshoppers....

According to ESPN.com, they will debut a new spot every Friday during June. They can be viewed with RealPlayer or Quicktime, and modified to suit the speed of your internet connection.

The entire archive of spots is available if you join ESPN Insider -- $39.95/year or $4.95/month, with a free 30 day trial.

Wieden & Kennedy introduced this campaign in 1995 (I believe) and it's still one of the best, most entertaining series of spots on tv. In November of '98 it was listed in Adweek's 20th Anniversary Issue as one of the Top 20 Campaigns of all time.

Both ESPN's and W&K's understanding of the sports entertainment industry is exceptional. With a playful assembly of ESPN personalities, college mascots, pro athletes and even peripheral sports personalities, "This is SportsCenter" continues to make people laugh -- on tv and now on the web.

Click here to find this week's spot

You can also find a bunch of themon AdCritic.com as well.

Adland: 

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