Stanford peddles their research comparing it to the subliminal hoax

Caffeinegoddess has found an article about a study done at Stanford, this study on environment and the objects in that environment effecting busniess attitudes that sounded both interesting and plausable right up until the last paragraph:

"We're simply not conscious of how many of the things all around us affect our behavior," he notes. This can be true, he says, even if we are not simply receiving the messages through subliminal tricks such as rapid image flashing in advertising, which is designed to circumvent our conscious awareness...
Oh Puh-lease, did I just see that old Vicary myth resurface again? This is from Stanford? Have they not yet understood what Vicary peddled was a hoax? You don't have to take our word for it, or James B Twitchell's word for it, or The Straight Dopes word, or Snopes big debunk of it, but maybe to save your universitys reputation, could you please take James Vicarys own word for it. Repeat after me - it was a hoax people. Vicary never got a special patent for his scary subliminal Tachistoscope which never did work, but the myth he created apparently lives on, deep in respectable universities hallways still to this day. I must say, Vicary Tachistoscope story might just be the best advertising campaign ever. ;)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • ernieschenck's picture

    Are we surprised that Stanford would ally itself with the Vicary thing? My guess is most colleges and universities would do the same. I've always gotten the sense that academia loves to perpetuate this garbage because it inherently disdains what we do. It's commercialism. Academia hates that. Way way beneath them.

    Nov 30, 2004

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