Steak scented billboards - Eau de marketing? Bloom billboard smells of BBQ


Forget last weeks scented banner ads, now we actually have scented billboards. The Charlotte Observer calls is Eau de marketing, with hint of pepper. (hat tip Obsessed with conformity)

After all, you can tune out noise. You can disregard other signs. But a new smell? "It will definitely catch your attention, because we have to breathe," notes Harald Vogt, founder of the Scent Marketing Institute, a New York-based independent consultancy

I misread that as "will catch your attention, because it'll be hard to breathe". Not sure I fancy a puff of BBQ as I drive by in my Wunderbaum scented car.

The billboard looks like a gigantic piece of steak stuck on a fork, declaring "flavor is actual size", and it smells of hickory BBQ , the scent developed by ScentAir. The billboard emits scents from 7 to 10 a.m. and 4 to 7 p.m., and will do so every day until June 18 reports the Bellingham Herald. I have a feeling commuters on that road will be really sick of BBQ by then. Bloom are no strangers to crazy billboards, they did after all drop a giant muffin onto a car a few years back. Their ad agency Boone Oakley brought home an Obie award for that in 2006.

For more fun billboards, check out Nike vs Gran Parma

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Dabitch's picture

    Heres another video where you can hear the journalists setup;

    Jul 15, 2010

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