Since advertising signs were held by homeless people in exchange for pizza, we weren't that surprised when we reported that Nuns had discovered the perfect advertising medium, on the back of homeless peoples coats. Ben & Jerry's we're the first to sign up for the idea.
The Sisters Augustinessen have a new ad media channel, when they give away warm winter coats to the homeless, there's a space in the back where one can insert an ad.
The text on his back reads "Your ad here"
"Sisters and the homeless helping each other. Donators get the opportunity to have their ads on coats worn by homeless people. A win-win situation for everyone!"
"We at doorn & roos think streetvertising - as a creative way of advertising - has a bright future. The campaign received a lot of free publicity, which is beneficial for the sisterhood. The participating homeless felt good to do something back in return to the helpful sisters, who not only provide packed lunches but also have a conversation with them on a daily basis.
Streetvertising is an interesting medium for advertisers/donators with courage. It can be a tool for an ad hoc campaign, which in this case caught the attention of shopping people in Amsterdam for 24 hours a day."
Read more at Behind the idea at Blogfonk