And on it goes. We already saw Virgin Mobile in Canada capitalize on the Spitzer scandel. Now Adage.com is reporting that Georgi vodka is in talks to put the bottom of former New York Gov. Eliot Spitzer's call girl, Ashley Dupre, on the backside of every bus in New York.
Star Industries CEO Martin Silver, who owns U.S. rights to the brand, told Ad Age his firm is making headway in talks to pay Ashley Dupre a low six-figure amount to be this year's Georgi "butt girl," the annual pinup the brand posts on the backs of city buses and the tops of taxicabs.
"The girls' butt we have on there now is pretty good, but if you can get to do it, and to make some personal appearances, it's like Paris Hilton or something," said Mr. Silver. "We are trying to work out a contract," he added.
He said one possibility was to create a brand called No. 9, which was Mr. Spitzer's designation by the call-girl service, but said nothing had yet been decided.
He went on to say that he feels the word-of-mouth buzz Ms. Dupre generates would boost his vodka's profile and sales. Which could be true if people want to emulate a call-girl. Vodka brand or not, this boggles my mind. She's getting her 15 minutes...when that ends, so will the power of her "buzz". When folks start talking like this I begin to think I better start preparing for the end of the world. ;-)