Suggestive Red Devil posters banned


The Media Guardian reports the ASA has banned a poster campaign for Red Devil, a popular energy drink by Britvic, after upholding two complaints that it made "offensive" references to anal sex.

From the article: The poster adverts, for Red Devil, carried the innuendo-laden slogans "He was going so fast he went for the wrong entrance" and "Once he'd found the right zone, she was raring to go".

Soft drinks giant Britvic, which makes Red Devil, agreed the wording in the adverts was "suggestive" but argued they were "playful and cheeky".

Although only two people complained, the Advertising Standards Authority said the wording on the posters "was not suitable for poster medium" and "likely to cause serious and widespread offence". It ordered the company to change the wording.

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (5)

  • tlevitz's picture

    Uncle! Uncle!

    Let's compromise and make it a matter of placement. Where do these posters appear anyway?

    If it appears where the kiddies can see, let's take a different approach and leave the innuendos for the 18 and up vehicles... unless of course you can fully pull off the old-school cartoon method of having the joke work two ways.

    I'm not sure you can just "change the wording" on these posters without wrecking it altogether.

    Dec 17, 2003
  • caffeinegoddess's picture

    According to the ASA site, they were on the London Underground.
    They also have a description of the visual (same for both posters): "Below the heading is a picture of two crumpled Red Devil cans next to the text "BEWARE HIS INFLUENCE."

    Dec 17, 2003
  • Dabitch's picture

    two things... 1) what is 'raring', wasn't she "roaring to go"? and 2) entrance? entrance? That's their sexual innuendo? Aw c'mon.

    Dec 17, 2003
  • Dabitch's picture

    aaaaha. The lines makes more sense now.

    I need a new dictionary.

    Dec 26, 2003

Leave a comment