Super Bowl Glory or Super Bowl Cheesy?

 
 

Super Bowl Glory or Super Bowl Cheesy?

Advertisers who yearn to be on during the Super Bowl but can't afford the $3 million price tag can now get in for $395,000. The catch? They'll have to share the :30 spot with seven other sponsors. As a bonus, the spot will be available for a year at SuperBowlGlory.com
A few companies have been contacted, but it's not known if anyone has committed yet.

Now, lets do the math: $395,000 x 8 = $3,160,000. Does the ad agency get to pocket the $160,000? Nope. That's actually the production budget!
You can find more Corporate Logos In A Recession here.

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NBC calls illegal formation on Super Bowl ad

BC said Tuesday that it will not allow a spot with multiple advertisers in the Super Bowl.
A day earlier, Los Angeles-based ad shop Cesario Migliozzi said it was discussing a plan with the network in which the agency, in a first, would pool eight advertisers to jointly buy at least one of the remaining spots in the February 1 game.
"We've not given them permission, and there is no way we are going to," said Seth Winter, senior vp sports and Olympics sales for NBC.
Furthermore, an NBC representative said the ad was never in the cards, although CM partner Michael Migliozzi strongly denied that, saying that he had been discussing the co-op proposal with an NBC Sports sales rep for two weeks.
"We were cheerleaded by the L.A. office with regards to what we were trying to do," Migliozzi said. The NBC Sports rep did not immediately return calls for comment.
Migliozzi said the rep told him Monday night that the proposal was "causing some grief with some of their current NBC clients."
The agency had planned to charge each of the eight advertisers $395,000 to participate. That would cover the $3 million media buy and leave $160,000 to fund production costs. (Some Super Bowl advertisers spend several times that amount to create original ads for the game.)
Clients would have their logos appear throughout the 30-second spot and be listed on a special Web site, superbowlglory.com, that would remain online for a year. Viral videos for each client were also planned.

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