Super Bowl XLI Commerical Spoiler Alert
Super Bowl XLI is just over 2 weeks away. And all the press releases and news bits are starting to come through with information as to who is in and what we'll see this year.
Like last year, I've started compiling a spoiler for those of you who are curious about what you will see. If you would prefer to be surprised, don't read on. You have been warned.
As we get more information we'll be updating the list with more confirmed information, etc. If anyone has any scoops, dont' forget to send them into the hostmaster.
So, read on to see advertisers for Super Bowl XLI, so far that is.
Alka-Seltzer - Spot will contain a new consumer-created jingle (info here)
Ford - 90 seconds of airtime to tout its F-Series Super Duty pickups.
FedEx - one spot [Agency: BBDO, New York]
Frito Lay/Doritios - one 30-seconds consumer-created spot- the 5 finalists can be viewed here (info here) [credited agencies: Goodby, Silverstein & Partners, San Francisco; Millsport, Dallas; and TPN, Dallas]
Mars/Snickers - one spot pointing folks to snickerssatisfies.com for multiple endings of the spot. [Agency: TBWA/Chiat/Day, NY]
Career Builder - 30 second spot for their new "It's a jungle out there" campaign. (info here) [Agency:Cramer-Krasselt, Chicago]
Garmin - one spot promoting their GPS [Agency: Fallon, Minneapolis]
NFL/United Way - 10-second spot, most likely featuring NFL players [Agency: In-house]
Nationwide - 30-second spot staring Kevin Federline. (info here) [Agency: TM Advertising, Irving, Texas]
Career Builder - 30-seccond spot for new "It's a jungle out there" campaign. (info here) [Agency: Cramer-Krasselt, Chicago]
Diamond Nuts - Robert Goulet stars in this spot (info here) [Agency: Goodby, Silverstein & Partners, San Francisco]
Honda Motor Co. - 3 spots - a 30-second staring a dancing CR-V SUV (not confirmed), two 15-second Honda Element ads from the "Gil, The Crab" campaign currently running, and a 30-second ad will called "Slalom" touting Honda as the most fuel-efficient brand in America. [RPA, Santa Monica, Calif.]
NFL Network - 30 second spot [Agency: In-house] celeb filled spot, including Paris Hilton, LL Cool J, Martha Stewart, etc
NFL - 10-second spot - vote for game's MVP [Agency: In-house]
NFL - 30-second consumer-generated idea ad [Agency: In-house]
None so far
Unknown Time Slots:
SuperBowl Proposal fella sponsored by unknown advertiser (possibly DeBeers?) (info here)
GoDaddy.com - 3 spots including Nascar driver Danica Patrick along with 'Go Daddy Girl,' Candice Michelle. 'American Chopper's Paul Teutul Sr. and his sons Paul Jr., and Michael also have roles along with motorcycle drag-racing star Valerie Thompson [Agency: GoDaddy Productions]
Anheuser-Busch (10 30-sec) - one ad featuring NASCAR superstar Dale Earnhardt Jr., titled "Apocalypse," includes fire-bombs, high-speed car chases, stunt jumps and helicopters to create a high-intensity, epic production. Shot near Lancaster, Calif., the scene is a barren desert depicting the end of the worldwhere Earnhardt takes on an angry group of post-Apocalyptic mutants for his highly coveted Budweiser. Other highlighted brands will be Budweiser, Bud Light, Bud Select and Bud.tv [Agencies: DDB, Chicago and Cannonball, St. Louis]
Pepsi - :90 total in first and second quarter - expected to kick off its new "Feel the Pepsi" campaign. Other brands like Mountain Dew and Sierra Mist are also being considered for the big game. [Agency: BBDO, New York]
Taco Bell - Unknown [Agency: FCB, Chicago]
GM/Chevrolet - one 30 sec spot Chevrolet College Big Idea contest spot (info here), another 60 second Chevy spot, one Cadillac spot and an 60-second corporate ad touting the company's 10-year, 100,000-mile warranty. [Agencies: Deutsch, Los Angeles, and Campbell-Ewald]
Toyota Motor Co. is expected to run an ad featuring its redesigned full-size Tundra pickup. [Agency: Saatchi & Saatchi, Los Angeles]
Apple - Unknown (info here)
Updated: AIG - Unknown
Microsoft (unknown - rumor)
Sprint (unknown - rumor)
AOL (unknown - rumor)
Cingular/AT&T (unknown - rumor)
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
- No one cares if you closed
1 hour 22 min ago
- I haven't seen that since my
1 hour 40 min ago
- And please don't waste your
1 hour 57 min ago
- There's no argument to take
2 hours 3 min ago
- What a terrifically
3 hours 29 min ago
- You truly are a fucking
3 hours 54 min ago
- can't believe you had death
4 hours 21 min ago
- Ha! While I'm sure that was
6 hours 55 min ago
- I'm so shallow on this but
7 hours 48 min ago
- Coke is a great example of
10 hours 1 min ago