Super Bowl XLI Commerical Spoiler Alert

Super Bowl XLI is just over 2 weeks away. And all the press releases and news bits are starting to come through with information as to who is in and what we'll see this year.

Like last year, I've started compiling a spoiler for those of you who are curious about what you will see. If you would prefer to be surprised, don't read on. You have been warned.

As we get more information we'll be updating the list with more confirmed information, etc. If anyone has any scoops, dont' forget to send them into the hostmaster.

So, read on to see advertisers for Super Bowl XLI, so far that is.

Alka-Seltzer - Spot will contain a new consumer-created jingle (info here)

Ford - 90 seconds of airtime to tout its F-Series Super Duty pickups.

1st Quarter:
FedEx - one spot

Frito Lay/Doritios - one 30-seconds consumer-created spot- the 5 finalists can be viewed here (info here)

Mars/Snickers - one spot pointing folks to for multiple endings of the spot.

2nd Quarter
Career Builder - 30 second spot for their new "It's a jungle out there" campaign. (info here)

Garmin - one spot promoting their GPS

First Half:
NFL/United Way - 10-second spot, most likely featuring NFL players

3rd Quarter
Nationwide - 30-second spot staring Kevin Federline. (info here)

Career Builder - 30-seccond spot for new "It's a jungle out there" campaign. (info here)

Diamond Nuts - Robert Goulet stars in this spot (info here)

4th Quarter
Honda Motor Co. - 3 spots - a 30-second staring a dancing CR-V SUV (not confirmed), two 15-second Honda Element ads from the "Gil, The Crab" campaign currently running, and a 30-second ad will called "Slalom" touting Honda as the most fuel-efficient brand in America.

NFL Network - 30 second spot celeb filled spot, including Paris Hilton, LL Cool J, Martha Stewart, etc

Second Half:
NFL - 10-second spot - vote for game's MVP

NFL - 30-second consumer-generated idea ad

Post Game:
None so far

Online Ads:
Career Builder - 30-sec spot for new "It's a jungle out there" campaign. (info here and here)

Unknown Time Slots:
SuperBowl Proposal fella sponsored by unknown advertiser (possibly DeBeers?) (info here) - 3 spots including Nascar driver Danica Patrick along with 'Go Daddy Girl,' Candice Michelle. 'American Chopper's Paul Teutul Sr. and his sons Paul Jr., and Michael also have roles along with motorcycle drag-racing star Valerie Thompson

Anheuser-Busch (10 30-sec) - one ad featuring NASCAR superstar Dale Earnhardt Jr., titled "Apocalypse," includes fire-bombs, high-speed car chases, stunt jumps and helicopters to create a high-intensity, epic production. Shot near Lancaster, Calif., the scene is a barren desert depicting the end of the worldwhere Earnhardt takes on an angry group of post-Apocalyptic mutants for his highly coveted Budweiser. Other highlighted brands will be Budweiser, Bud Light, Bud Select and

Pepsi - :90 total in first and second quarter - expected to kick off its new "Feel the Pepsi" campaign. Other brands like Mountain Dew and Sierra Mist are also being considered for the big game.

Taco Bell - Unknown

GM/Chevrolet - one 30 sec spot Chevrolet College Big Idea contest spot (info here), another 60 second Chevy spot, one Cadillac spot and an 60-second corporate ad touting the company's 10-year, 100,000-mile warranty.

Toyota Motor Co. is expected to run an ad featuring its redesigned full-size Tundra pickup.

Apple - Unknown (info here)

Updated: AIG - Unknown

Microsoft (unknown - rumor)
Sprint (unknown - rumor)
AOL (unknown - rumor)
Cingular/AT&T (unknown - rumor)

This list has been updated
Jan 26 and most recently onFeb 2nd -see it here

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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