Super Bowl XLI Commerical Spoiler Alert - Last Update

Alright gang, you know the drill. This is the last update to the Super Bowl commercial spoiler alert we'll be posting before Sunday's game. If there are any big announcements between now and then, we'll post them either as an update to this post or as a separate post. Of course, as usual, on Sunday the ads go up in the Claymore Project, along with reviews and commentary.

Super Bowl Commercials!

As always, if you'd rather be surprised, don't read on.

Thanks to those who've sent in info.

Alka-Seltzer - (:30 or :60) Spot will contain a new consumer-created jingle by Josh Anderson, a DJ at a radio station in Greensboro, N.C, which was directed by Nigel Dick of Hollywood-based DNA. (info here)

Pizza Hut - Features Jessica Simpson (again) at a glamorous movie premiere where she nearly trips on her fancy red dress. (info here)

Snapple - Ad for white tea that has been airing since last year. See it here.

Ford - (:90 total) Will tout its F-Series Super Duty pickups.

FedEx - (:45) In "Moon Office," a company opens the first offices on the moon and then wonders how it will deliver to customers. They get their answer as a FedEx spaceship lands. Agency: BBDO, New York]

Frito Lay/Doritios - (:30) Consumer-created spot- the 5 finalists can be viewed here (info here)

Mars/Snickers - "Mechanics" features two blue collar workers sharing a Snickers candy bar in a way that will change both of them forever., then points folks to for multiple endings of the spot directed by Ulf Johansson of Smith and Sons Films, London and edited by Tom Scherma of bicoastal Cosmo Street.

GM/Chevrolet - (:60) Chevy spot where Mary J. Blige, Dale Earnhardt Jr. and others sing songs with Chevy in the lyrics

Anheuser-Busch/Bud Light - (:30) In a game of Rock, Papper, Scissors, a man throws in a real rock.

Anheuser-Busch/Bud Light - (:30) A wedding ceremony is turned into an auction by an attendee.

Anheuser-Busch/Bud Light - (:30) Features Carlos Mencia showing up in a classroom to teach immigrants learn how to ask for a Bud Light.

Career Builder - (:30) Either "Jungle Inc." or "Promotion Pit" - Spot for their new "It's a jungle out there" campaign directed by Bryan Buckley of bicoastal/international Hungry Man. 7 second preview of one spot can be viewed here. (info here)

Garmin - (:30) Titled "Maposaurus", the campy spot inspired by 1960s Japanese monster movies, features a showdown between an evil “Maposaurus” and a hero who uses a Garmin-made electronic navigation device to save the day. The spot was directed by Ulf Johansson of Smith and Sons Films, London.

King Pharmaceuticals - (:60) Unbranded spot titled "Heart Attack" in tandem with the American Heart Association to air shortly before halftime. The spot emphasizes the element of surprise to communicate the risks of uncontrolled high blood pressure, also called hypertension. Features a Heart Man going about his everyday business when he is ambushed by high blood pressure and his accomplices - high cholesterol, overweight, and diabetes. When the villainous risk factors are done with "Heart Man," he is left with a clear understanding of the threat they pose. Directs viewers to

Sprint - New spot in the 'Power Up' campaign.

Lions Gate - Spot will advertising new the movie, Pride, a drama based on a true story about a teacher in Philadelphia who starts an inner city swimming team, starring Terrence Howard and Bernie Mac.

GM/Chevrolet - (:30) Chevrolet College Big Idea contest spot (info here)

Anheuser-Busch/Budweiser - (:60) Stray dog makes good in Clydesdale parade.

Anheuser-Busch/Bud Light - (:30) The new hot trend? Face-slapping.

NFL/United Way - (:10) Most likely featuring NFL players and/or Don Cheadle.

Nationwide - (:30) Starring Kevin Federline. (info here)

Career Builder - (:30) Either "Jungle Inc." or "Promotion Pit" - Spot for new "It's a jungle out there" campaigndirected by Bryan Buckley of bicoastal/international Hungry Man. 7 second preview of one spot can be viewed here. (info here)

Diamond Nuts - (:30) Robert Goulet stars in this spot where he hides keys and causes havoc in an office while the workers hit their low energy points of the day. It was directed by The Perlorian Brothers via Biscuit Filmworks, Los Angeles, music composition by Andrew Feltenstein and John Nau of Beacon Street Studios, Venice, Calif, and editing by Ian Mackenzie of Mackenzie Cutler, New York. See a preview for the spot here, click on video. (info here)

Revlon - (:60) Sheryl Crow uses Revlon's new Colorist 'colorant' during a tour -- much to the chagrin of her personal colorist. Surprise - the spot also features Ms. Crow's soon-to-be released single, a remake of Buddy Holly's 'Not Fade Away.'

Phillips-Van Heusen - (:30) Spot will highlight the Izod and Van Heusen brands showing a man who has the right clothing for any occasion.

Anheuser-Busch/Bud Light (:30) Titled "The Hitchhiker" spooky music plays as a couple drives down a dark road. While the woman fumbles with a map, her boyfriend slows down to pick up a hitchhiker. She is alarmed and points out he's holding an ax. "But he has Bud Light, " the boyfriend pleads." "And an ax!" she insists.

Anheuser-Busch/Bud Light (:30) A camera flash foils apes who then lose out on beer.

Honda Motor Co. - 3-4 spots - (:30) "Elvis" for their CR-V SUV was released back in September, :30 Gil the Crab got scrapped new spot, and (:30) ad called "Slalom" touting Honda as the most fuel-efficient brand in America in which cars maneuver through gas pumps set up in the dessert as driving cones.

NFL Network - (:30) "Hanging Chads" is a celeb filled spot, set at the Super Bowl party of Cincinnati Bengal's Chad Johnson, Martha Stewart cooks for other guests that include British soccer star David Beckham, former U.S. attorney general Janet Reno, Triumph the Insult Comic Dog, country music group Rascal Flatts, comic Jimmy Fallon, and singer LL Cool J.

Snapple - (:30) The brand's first ever Super Bowl ads highlights their new super premium line of Red, White, Green and Black Teas. The spot in this quarter will focus on the "secret ingredient" of green tea (EGCG) and follows a tea-loving guy on his quest to China for metabolic enlightenment. It will prompt people to go to where they can watch an online only spot for Snapple's Red Tea. (more info)

Flomax by Boehringer Ingelheim (:30) This one sounds a bit like a tampon ad...bunch of male friends bike and talk about having fun and not having to rush to the bathroom as often.

Phillips-Van Heusen - (:30) Ad to highlight Izod and Van Heusen brands with the Izod PerformX line featuring 'Amazing Race' winner and model Tyler Denk.

Anheuser-Busch/Budweiser - (:60) Red crabs turn up on a beach, worship a cooler, and proceed to carry off the cooler of beers.

FedEx - (:30) "Not what it seems" Shows an office meeting where it is announced the company is switching to FedEx Ground. One employee doesn't believe it's fast, becuse of the name, then goes on to show you can't judge odd office workers by their names.

Anheuser-Busch/Bud Select - (:30) Features rapper Jay-Z facing off against former Miami Dolphins coach Don Shula in a chess-like rendering of a high-tech football game using holographic imagtes.

NFL - (:10) Vote for game's MVP

NFL - (:30) Consumer-generated idea ad

HP - A new spot in HDTV featuring Paul Teutel, Sr (of TLC's Orange County Choppers) in the 'The Computer is Personal Again' campaign where PCs morph into motorcycles. This is their first SB ad.

King Pharmaceuticals - (:30) Unbranded spot titled "Heart Attack" in tandem with the American Heart Association.

SuperBowl Proposal fella sponsored by unknown advertiser (possibly DeBeers?) (info here) - 2-3 spots (1st and 4th quarter) Currently the only "approved" ad features Candice Michelle dacing in a champagne-soaked tee as the marketing department parties. Other possible spots included Nascar driver Danica Patrick along with 'Go Daddy Girl,' Candice Michelle. 'American Chopper's Paul Teutul Sr. and his sons Paul Jr., and Michael along with motorcycle drag-racing star Valerie Thompson

Anheuser-Busch (10 :30s or 5 min total) - This ad featuring NASCAR superstar Dale Earnhardt Jr., titled "Apocalypse," includes fire-bombs, high-speed car chases, stunt jumps and helicopters to create a high-intensity, epic production. Shot near Lancaster, Calif., the scene is a barren desert depicting the end of the worldwhere Earnhardt takes on an angry group of post-Apocalyptic mutants for his highly coveted Budweiser. Another possible spot features Carlos Mencia showing up in a classroom.

Pepsi - :90 total in first half - 2 of spots will be for Sierra Mist continueing the "It's that refreshing" campaign. One spot titled "Karate" has students explaining how they'd protect their Sierra Mist in a martial arts class. "Hospital" shows a patient in his hospital room and his unfulfilled request to get a sip of Sierra Mist. Also expected to kick off its new "Feel the Pepsi" campaign. Other brands like Mountain Dew and Sierra Mist are also being considered for the big game. A prospective spot for Mountain Dew energy drink AMP cwas directed by Dante Ariola of bicoastal/international MJZ.

Taco Bell - Promote Carne Asada Steak Grilled Taquitos with a spot where two lions watch campers at the Serengeti eating Taco Bell and discuss how to properly pronounce "Carne Asada". One lion can't get the rolling of the r's and the other tells him to "Say it sexy like Ricardo Montalban" and get a lesson in rolling their R's when voice over announcer Ricardo Montalban chimes in. They are also running an online promotion at Carne Asada Improv where you can view three other spots, "Teeth", "Serengeti", and "Or the Guy" featuring the lions. (view it here)

GM/Chevrolet - one Cadillac spot and (:60) corporate ad touting the company's 10-year, 100,000-mile warranty titled "Robot" in which a manufacturing line robot drops a screw, which causes the line to be shut down. In the end he is dismissed and reduced to holding sale signs advertising condos and a drive-through microphone box, while "All by Myself" plays. With a twist ending and the ad ends with the voiceover promoting GM's 100,000-mile warranty, where "everyone at GM is obsessed with quality." This spot was directed by Phil Joanou of MJZ for Deutsch.

Toyota Motor Co. two spots featuring its redesigned full-size Tundra pickup, directed by Andrew Douglas of Anonymous Content.

Apple - Unknown (info here)

Coca Cola - 2-3 spots, two which have run before and are from 2006, "Video Game" by Wieden + Kennedy, USA and "Happiness Factory" by Wieden + Kennedy, Amsterdam (click links to see the spots). A third new spot will be created by W+K, Portland.

AIG - Unknown

infoUSA/ - Bought time in pre-game slots, as well as in-game and post-game. In the teaser on the company's site, a salesman has a nice car. We can guess he got it because of all the cash he earned using See teaser here. (info here)

Walt Disney Co - 2 Movie Ads - One spot for 'Meet the Robinsons,' a Disney-created computer-generated animation family film. The other is for 'Wild Hogs,' a comedy with John Travolta, William H. Macy, Martin Lawrence and Tim Allen.

Footlocker/adidas - Two guys hang out at the mall, one has just purchased NBA star Kevin Garnett's brand of shoes. Garnett happens to walk by and autographs the shoes and one guy's head (played by Ryan Woodle). The spot was directed by Ted Pauly via production house Furlined, Santa Monica. (more info here).

E-Trade - (:30) "Bank Robbery" shows bankers as bad guys robbing customers, VO asks "Tired of getting robbed by your bank?" (:30) Another spot is titled "One Finger".

Microsoft - Possible Vista spot (unknown - rumor)
AOL (unknown - rumor)
Cingular/AT&T (unknown - rumor)

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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