Sweden's royal family welcomes another princess, Ikea starts sale on baby furniture.


In Sweden the crown princess Victoria and her husband Daniel just had a baby girl, and showed a photo of the little family on Facebook only eight hours after the wee ones birth. In the rest of the world nobody really cared except of course Ikea, who went to town with a headline generator that allows you to congratulate all the other little princes and princesses born today. There's a sale on baby cribs, of course.

Go here to make your own headline, changing the names to salute new parents of your choice.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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