In Cannes it seems the Swedes are continuing to take over the world in their second Viking raid era. Course, this is only advertising we are talking about, and hopefully no villagers will get pillaged, but there must be something in the knäckerbröd over there to bring home this much gold per capita.
Earlier this year - the sought after D&AD Gold went to a - you guessed it - team at Mother, containing at least two Swedes (They have now moved on to KesselsKramer). The britart campaign also yanked home the gold ADCE. In Cannes today, Paradiset won the press and poster Grand Prix, Farfar won the cyberlion, Abel & Baker brought home two silver and two bronze, Forsman och Bodenfors got a gold, and Scandinavian neighbour Norway's Leo Burnett were already corking up the champagne yesterday according to Norweigan tradepress Kampanje, convinced they'll take Gold for the SAS campaign. ::see vision.se Most interesting to note however - is that the design your own sneaker Nike cybersite - so hijacked to spread another message entirely in a passed on chain of emails earlier this year - also won gold in the Cyberlion category.