TAF cancelled - nobody showed up.

 
 

TAF cancelled - nobody showed up.

AdAge reports; "PARIS ADVERTISING FESTIVAL COLLAPSES IN DISARRAY"

The Advertising Festival which was held in Disneyworld failed to attract a crowd. Despite over 600 hotel rooms being booked, only 50 odd people turned up the first day. There were more than 400 entries to the free awards, and to take some of the sting out of this scandal, we list the winners here (just read more).

Some of the sponsors were; Metro, adforum, Outdoor Advertising Association (of America), Lycos, Ad asia, Adline.

The Advertising Festival Gold Award (Sponsored by Millward Brown) went to Wieden & Kennedy London - UK
for the film COG , Honda Accord.
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The Agency of the Year award was not given because only one agency entered.
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BEST NEW FORMAT
Leo Burnett
Sydney - Australia
Talking Poster
Bundy
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BEST CREATIVE IDEA IN PRINT
BBDO
Mexico
Cat
Wrigley's - Snickers
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BEST CREATIVE IDEA IN SOUND OR VISION (Media used TV & Cinema)
Wieden & Kennedy
London - England
Cog
Honda Accord
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MEDIA STUNT OF THE YEAR (Media used Outdoor)
Tropa Grey
Chile
Wheelchair
Carabineros De Chile
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BEST USE OF ANIMATION
BBDO
Mexico
Liquid
Jose Cuervo
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BRAND OF THE YEAR
Wunderman
Vienna - Austria
S-HE / Stylezone
DM Drogerie Markt GMBH
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CAMPAIGN OF THE YEAR
Springer & Jacoby
Paris - France
The Road / The Pretenders
Daimler Chrysler France
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BEST USE OF COMMUNICATIONS TECHNOLOGY
Tropa Grey
Chile
Traffic Light
Unilever Best Foods - Slim Fast
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BEST USE OF TELEVISION
Wieden & Kennedy
London - England
Cog
Honda Accord
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BEST USE OF PRESS
Springer & Jacoby
Paris - France
Sex Appeal Campaign
Daimler Chrysler France
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BEST USE OF OUTDOOR
J Walter Thompson
Mexico
Graphitti
Nike
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BEST OUTDOOR DESIGN
Alternative
Paris - France
How Much 4 This Furniture
Amnesty International
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BEST USE OF RADIO
Ogilvy & Mather
Brussels - Belgium
PAPA
FNAC
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BEST USE OF CINEMA
Wieden & Kennedy
London - UK
COG
Honda Accord
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BEST USE OF DIRECT MAIL
Imagine
Amsterdam - The Netherlands
Stichting APP
The Ape Foundation
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Adland: 

Comments

Re: TAF cancelled - nobody showed up.

Never even heard of it - which could explain the lousy turnup.

Good award for giving the Gold to Cog though.

Re: TAF cancelled - nobody showed up.

"Get paid to masturbate!" Yep, it worked for me. Hence my voracious consumption of award books over the years.

Re: TAF cancelled - nobody showed up.

Too bad they haven't posted the images of the winning ads...maybe they'll have better luck next year.

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