Take this Lollipop, the creepy stalker thing, was seen by over 120 million people and had almost 14 million Facebook likes. It received Best in Show at SXSW, 4 AICP Next Awards, Webby Award, Clio, Art Directors Club and most recently it won a Daytime Emmy Award. Now they want to kickstart the sequel.
So I asked Jason Zada director of Lollipop; With the wild success of Take this lollipop one - why do you need to kickstart a second one?
JZ: " I originally wanted to use Kickstarter, not only for the funding, but to get people involved with the project. It felt like such a great opportunity to let people feel like they are a part of the next version of Take This Lollipop. The first one's success was such a pleasant surprise. I also had the thought that if 150,000 of the 13 million people who liked it on FB gave one dollar, we could fund a sequel and do some of the things we originally wanted to do. "
db: Is it more creative freedom?
JZ: " Creative freedom is always need in potentially risky material. With the original lollipop, we really kept the experience simple and powerful and that helped it's success. I love the idea of having the people who loved it be a part of helping create it as well. Things don't become successful on their own anymore. It's all driven by the people. "
db: Are pros not backing the production of award winning ideas they way they once used to? (as in prod co houses etc).
JZ: "We are talking to a few brands to potentially be a partner in the next iteration as well. I'm excited about the level of storytelling we will be able to achieve if we find a smart brand/agency to partner with. If you think in terms of transmedia, it could be the ultimate experience. "
We'll see if the kickstarted funding of the sequel will help widen the fanbase of Lollipop 1 that freaked us all out by showing us how much we reveal about ourselves on facebook. I'm sure Facebook won't kick a buck into the kickstarter bucket as that facebook stock keeps dropping like a rock. But you might want to fund it?