Restored 1966 Volkswagen Microbus: $25,000

Summer-long cross-continental commercial shoot and production involving dozens of baseball stadiums and a whole bunch of location setups: A million or two

Massive media placement to saturate the airwaves with your epic multi-part tale of how two young and unemployed buddies can spend a summer driving a classic vehicle around the country to attend expensive baseball games and buy a bunch of $150 jerseys with their no-limit credit cards during an economic slowdown: $30-60 million

Getting sued by the guys whose documentary film you stole the idea from: Priceless

McCann-Erickson and MasterCard go "Uh-oh." Read all about it at the Boston Globe.

Finding out about it at Adland before Advertising Age or Adweek even catch wind of it: Pretty nifty