"Thanks Mini, it's been one hell of a ride" says the poster that waves the Taxi Mini account goodbye after ten years of fruitful co-operation. Anomaly has won the Mini account and are now the AOR for all things Mini Cooper.
If you want the Cooper that Taxi Canada once owned, it's for sale on Ebay and why not, it's a sweet ride and all proceeds will go to Covenant House.
Taxi’s CCO Steve Mykolyn confirmed that the agency chose not to participate in the procurement process. To say goodbye to Mini, Taxi has opted to sell its boardroom Mini, donating the proceeds to Covenant House.
“It’s one thing to lose an account, but its another to have one last thing to say about it, and that’s why we’re selling our car,” he says. “We thought our 10 years of work stood for itself. We won a lot of awards for it, sold a lot of cars, and built a fairly strong brand here in Canada.”
He adds that Mini would generally have engaged in reviews every three years, but hadn’t undertaken a review in the past decade. “Pitching after 10 years just didn’t make sense to us,” he says, stressing the departure was very amicable. “On principle, we wanted our track record on the account to stand for itself.”