TBWA Worldwide nabbed the business beating out Mother and DDB who were also in the running to the end. Sid Lee who nicked the account from 180 Amsterdam back in 2010, was knocked out of the running at an earlier stage along with Bartle Bogle Hegarty. Now Sid Lee can concentrate on selling Adidas Originals, like the Jeremy Scott 2012 Fall/Winter JS Bear sneaker depicted above. The Harajuku kids and ravers still MDMA:ing with groove in their hearts like it's 1991 are reportedly loving them.
TBWA Worldwide won the Adidas World Cup global pitch