TEENAGER GETS CHEEKY BIRTHDAY SURPRISE FROM MUM AND DAD...VIA JWT SYDNEY

Comments (6)

  • ltownsin's picture
    ltownsin

    British Airways has created a brand new on line campaign. The campaign is composed of a micro-site which comes in both a flash and HTML version. The site has a zoom focus, whereby images are taken at (384x384), downscaled to 256 x 256 and then converted to a fixed 256 colour palette. The levels of zooming are as follows: 1. Zoomed out- 384 x 3842. Zoom 1 - 64 x 64 (6px x 6px images)3. Zoom 2 - 16 x 16 (24 x 24px images4. Zoom 3 - 4 x 4 (96 x 96px images) After you click on an image in the last zoom level it becomes the next zoomed out image and loads in that images data. Go to http://www.upgradetobritishairways.ba.com/to see all this for yourself 

    Oct 09, 2007
  • Imanaddy's picture
    Imanaddy

    Thi comments seems a tad misplaced here, can someone move it?

    Oct 23, 2007
  • Erica Johnson's picture
    Erica Johnson

    How hysterical. It's the dream of all teenagers to receive a car when they can finally drive.I'd hate to hear that girl scream when her parents tell her that she's driving a rental car...

    Oct 09, 2007
  • malkie66's picture
    malkie66

    Brilliant - if a tad annoying. Now he has to tell her it's just a rental...so the next spot in the campaign shows the girl kicking dad in the nuts.  :O

    Oct 11, 2007
  • Imanaddy's picture
    Imanaddy

    Those parents are going to catch hell for that prank.

    Oct 23, 2007

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