Telia Sweden "pauses" Stureplan in Stockholm. Homage to Improv Everywhere, anyone?

 
 

Telia Sweden "pauses" Stureplan in Stockholm. Homage to Improv Everywhere, anyone?

Storåkers in Stockhom were so impressed by Improv Everywhere's fantastic Frozen Grand Central that they repeated the event, except as an ad for Telia's 'new' offering of the ability pause live TV which is like, so futuristic over here in the backwaters of Europe.

Lets have a look shall we? Improv everywhere:

Telia at Stureplan, Stockholm:

ah, here's another one:

Adland: 
Badland: 

Comments

Rubbish.

I need to elaborate on that. They are getting their cue from a giant neon sign. The fantastic part about Improv Everywhere's stunt was that nobody (but the involved) saw the signal to start and stop.

Well that and they need better editors for the films of the event(s) (they did this twice today) these are barely watchable.

Also, I would have liked to see rewind - pause - fast forward - pause - play or something far more elaborate like that since they DO have that giant neon sign to follow.

Pathethic - actually. Lousy work.

I'm almost impressed that they managed to fail so spectacularly with such a great idea. Well, great if it's not an ad for something I guess.

Well fuck me. Like Dab says, ADD TO THE IDEA don't just rip it and fail in the execution. Bad bad bad all around bad.

Yea, that was kind of stupid TBH

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