Telia Sweden "pauses" Stureplan in Stockholm. Homage to Improv Everywhere, anyone?

Adland: 
Badland: 

Storåkers in Stockhom were so impressed by Improv Everywhere's fantastic Frozen Grand Central that they repeated the event, except as an ad for Telia's 'new' offering of the ability pause live TV which is like, so futuristic over here in the backwaters of Europe.

Lets have a look shall we? Improv everywhere:

Telia at Stureplan, Stockholm:

ah, here's another one:

Comments (8)

  • Neo's picture
    Neo

    I need to elaborate on that. They are getting their cue from a giant neon sign. The fantastic part about Improv Everywhere's stunt was that nobody (but the involved) saw the signal to start and stop.

    Aug 22, 2008
  • Dabitch's picture
    Dabitch

    Well that and they need better editors for the films of the event(s) (they did this twice today) these are barely watchable.

    Aug 22, 2008
  • Dabitch's picture
    Dabitch

    Also, I would have liked to see rewind - pause - fast forward - pause - play or something far more elaborate like that since they DO have that giant neon sign to follow.

    Aug 22, 2008
  • Goodbye's picture
    Goodbye

    Pathethic - actually. Lousy work.

    Aug 22, 2008
  • kamari's picture
    kamari

    I'm almost impressed that they managed to fail so spectacularly with such a great idea. Well, great if it's not an ad for something I guess.

    Aug 22, 2008
  • Neaner's picture
    Neaner

    Well fuck me. Like Dab says, ADD TO THE IDEA don't just rip it and fail in the execution. Bad bad bad all around bad.

    Aug 22, 2008
  • Barry Jeenmaz's picture
    Barry Jeenmaz (not verified)

    Yea, that was kind of stupid TBH

    Sep 11, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.