Many Swedish apple-fans have been saying that Apple made their worst choice ever when they decided to pair up with Telia when shilling their iPhones in Scandinavia. (They obviously don't remember Lisa)
Talk about beauty and the beast. Now in the Telia/iPhone advertising universe we found this prime example of FAIL spotted by copywriter Ulrika Good. The headline: We've got it. while the copy below reads "right now we have long delivery times." Talked about mixed messages, have you got it or not Telia? Meh, I didn't want one anyway. No seriously, I don't want one. Quit throwing apples at me.