@Dingstweets has put up his deck of slides for the talk he held last week at Digital Shoreditch - "There Be Dragons: Ten Potential Pitfalls of Gamification ", try not to read it in an aaaye matey arr-pirate voice despite the font and title it has great points in there. Gamification is all the rage, but you have to do it right for it to work. Working ones way up just for a coupon means you as a player might leave as soon as you get it, learning experience is its own reward. Mashables Why 5 Big Brand Marketing Campaigns Are Betting Big on Social Gaming, talks about century21 and Expedias efforts.
Ten Potential Pitfalls of Gamificaton - what's the reward?