Know thy Jedi Guardian reports on Tesco's cocky PR response to a man that called religious discrimination on them for asking him, both the founder of the Jedi church and a follower of the Jedi religion, to remove his hood.

"He hasn't been banned. Jedis are very welcome to shop in our stores although we would ask them to remove their hoods.
"Obi-Wan Kenobi, Yoda and Luke Skywalker all appeared hoodless without ever going over to the Dark Side and we are only aware of the Emperor as one who never removed his hood.
"If Jedi walk around our stores with their hoods on, they'll miss lots of special offers."

Hat tip @JazCummins for my Monday laughter attack.

I did not know we had a Jedi religion. I also did not know about Dudeism until Volkswagen did that ad. Next you're gonna tell me that there's a WillyWonka religion where chocolate rules the world.