That's right™ - Fark applies for trademark on NSFW

Adland: 

What the heck is with the current trademark fever? Fark has applied to trademark not safe for work, and Wendy's is apparently using "That's right.™" in the ads. D.F. Krause at the North star mocks it incessantly:

I can imagine how this creative session went.
“We need something bold!”

“Right! Like the grizzle they re-use in the chili! Something daring!”

“That’s right!”

“That’s it!”

“What’s it?”

“That’s right!”

“What’s right?”

“That’s right!”

“That’s what I’m asking you!”

“Don’t you see? It’s bold! It’s the answer you want to every question you could possibly ask!”

“I’m still waiting for the answer!!!”

“If we make ‘That’s right’ the tagline, we’ll be declaring to the world that the most correct answer you can possibly have for any question is Wendy’s!”

Reminds me of when Trump tried to trademark "you're fired" which was already in use as the name for Susan Brenner's ceramics studio, and when Microsoft tried to trademark "windows" in 95.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • Plywood's picture
    Plywood

    That's Right.®©™?I guess someone had already trademarked That's Lamer than Shit.©®™The NSFW thing is as ridiculous as Pat Riley when he trademarked Three-peat when the Lakers won 3 NBA titles in a row: "     Legend has it that Los Angeles Lakers guard Byron Scott was the first to utter the term "Three-Peat," which became the motto of the Lakers' 1988-89 season as they began their quest for their third straight NBA title. But Riley, then the Lakers' head coach, is the one who had the insight to trademark the word.As it happened, L.A. was swept by the Detroit Pistons in the Finals that season, which prevented Riley from capitalizing. But in 1993, the Chicago Bulls defeated a Riley-coached New York Knicks team in the Eastern Conference finals, and then went on to beat the Phoenix Suns and accomplish the "Three-Peat." When 15 of the NBA's 45 licensees that made Bulls championship merchandise used the "three-peat" mark, they put an estimated $300,000 into Riley's pocket.      " 

    Dec 10, 2007
  • smizzly_bob's picture
    smizzly_bob

    Didn't McDonalds trademark "Hello" or something a few years ago?  Does that mean whenever I meet someone I have to say something else or pay McDonalds a fee?

    Dec 11, 2007
  • tod.brody's picture
    tod.brody

    Ah, you beat me to the punch, I was going to write a whole treatise on trademarks and the difference between speech and commercial use and now one only has to click on your link to read all about it.  :-)

    Dec 11, 2007

Leave a comment