THEY challenges you: a brief should be brief can you answer it in 140 chars?


Amsterdam ad agency THEY are seeking interns who understands that a brief should... you know... be brief - and the best ideas can be briefly explained as well. So they set up a twitter-challenge, @TweetaBrief where they've tweeted out 140 char briefs and creatives can respond either with tweets or DM's.

The winning intern gets 6 months paid internship at THEY Amsterdam, and better still: "the winning intern will live in this neighborhood Plantage Muidergracht". OOoh, fancy. I hope they don't mean in the dodgy half-sunken boat on the left there.

There's only 24 hours left on this, answer one of these briefs for a chance to win!

TweetaBrief01: How to get young university students interested in a pension plan?

TweetaBrief02: How to persuade price-consiious hotel owners to replace their linen with #fairtrade cotton?

TweetaBrief03: How to motivate #lateadopter 55+ to start using smartphones?

Comments (2)

  • atb2005's picture
    atb2005 (not verified)

    Where all the briefs??? I see only a few. Not much interest?

    Sep 22, 2011
  • Dabitch's picture

    There are three, in the post, and you are supposed to answer them.

    Sep 22, 2011

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.