Thieves reveal billboard's hidden message

This interactive billboard was created for a home security company. It was up to thieves to reveal the hidden message on the billboard.
STEAL THIS BILLBOARD

How can traditional media be transformed by experiential marketing tactics? Take a peep at this billboard. Created by the dynamic duo at TBWA/Vancouver -- copy writer Michael Milardo and art director Bart Batchelor -- this billboard is as experiential as it gets.

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