Tom Ford Eyewear ad gets banned in Italy

It was just a matter of time, wasn't it?

Italy's advertising watchdog, the Institute for Advertising Self-Discipline (IAP), has banned Tom Ford Eyewear ads from national media. A close-up photo of a woman wearing the brand's sunglasses with a man's finger in her mouth was deemed by IAP to be "markedly vulgar" and, as such, it "transcends the limits of simple bad taste and offends the sensibility" of viewers. In addition, the committee believes the "scene evokes an offending and abusive act against women, which degrades the dignity of the person." IAP also said the sexual innuendo and provocative edge are part of a campaign based on these kinds of images, noting that the brand's Web site itself describes the spring-summer campaign photos as "sexually explicit." Vincenzo Guggino, general secretary at IAP, said the images were banned after publication last month in three magazines, including Italian Vogue. "Fashion companies very rarely present their ads for inspection before they appear in the media," said Guggino. "Our mission is to promote better and more acceptable communication." .


The website is indeed "sexually explicit", take the image below for example. Oh dear. That's a really close shave.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (8)

  • adlib's picture

    oy! I had not seen that second ad. a NSFW (unless you are a gynecologist) tag would have helped.

    Apr 30, 2008
  • TDD's picture

    Censorship should be banned.

    May 01, 2008
  • malkie66's picture

    How do we know the girl in the finger ad is not a transvestite and that is her/his own hand? I suppose she/he would still be deemed "markedly vulgar". On the other hand...the Tom Ford is definitely beyond the pale.

    May 01, 2008
  • TDD's picture

    If it wasn't for sex, nobody would be around to complain about it.

    May 02, 2008
  • Dabitch's picture

    I thought you were gonna say "If it wasn't for sex nobody would get laid"

    May 02, 2008
  • TDD's picture

    I could have said just about anything.

    May 03, 2008
  • hlebarov's picture

    As a consumer I would never use a perfume taken from the place, shown in the second print ....

    May 14, 2008