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Too sweet for sugar free soda?


Too sweet for sugar free soda?

Consumers find Diet Coke ads flat

"Diet Coke ads show cavorting Diet Coke drinkers who "canoodle" and "nuzzle" their way around a room as they sip Diet Coke. The message:'Do what feels good.' The campaign behind the low-calorie bubbly brand had little fizz, however, for consumers surveyed by Ad Track, USA TODAY's weekly exclusive consumer poll. Only 8% like the "canoodle" Diet Coke ads "a lot," vs. a 22% average score for all ads surveyed by Ad Track this year. And 19% disliked the work, vs. a 13% average. Castell says the results may reflect that the campaign aimed predominantly at current Diet Coke fans. They represent about 80% of the brand's business. The approach is evident in the ads, which show a mix of fit-looking men and women, many of whom are north, not south, of age 30."



does anyone else find themselves confusing the Diet Coke spots with run of the mill beer work?

/raises hand and says "aye"

which is actually kind of interesting for a cola, come to think about it...

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