Tower Isles - Edible Logo

What do you do if you're Tower Isles and your competitors are trying to pass off their inferior beef patties as yours?

Click read more to take a bite out of this spicy scoop.

I've always been a fan of Tower Isles beef patties. They sell them in pizzarias all over New York City and the company also has a successful frozen food business.

Tower Isles may have a problem with lookalike products, so the company recently started to imprint their logo on each and every one of their patties! As far as I know, they're the market leader in the category. I guess they're trying to protect themselves from counterfit patties.

Imagine if everyone started doing this?

about the author

Robblink I am a copywriter in New York City, always looking for the best ads

Comments (3)

  • Dabitch's picture

    Heh, I guess cheap restaurants that used to serve Tower Isle's patties will have to use another brand now lest their secret be revealed. ;)

    Jul 22, 2004
  • Dabitch's picture

    you wuss! mild!? ;))

    Jul 22, 2004
  • kamari's picture

    It's only a matter of time before that trippy idea of branding the eggyolk will happen.

    Aug 05, 2004