Tower Isles - Edible Logo

What do you do if you're Tower Isles and your competitors are trying to pass off their inferior beef patties as yours?

Click read more to take a bite out of this spicy scoop.

I've always been a fan of Tower Isles beef patties. They sell them in pizzarias all over New York City and the company also has a successful frozen food business.

Tower Isles may have a problem with lookalike products, so the company recently started to imprint their logo on each and every one of their patties! As far as I know, they're the market leader in the category. I guess they're trying to protect themselves from counterfit patties.

Imagine if everyone started doing this?