Toyota and General Motors Corp. in for Super Bowl XL

Toyota will be airing a :30 bilingual spot during Super Bowl XL, featuring its new 2007 hybrid Camry. The commercial aims to tug at heart strings through good old fashioned emotion and is the first bilingual ad from the automaker.

A Hispanic father is driving his young son in their new hybrid Toyota Camry. When the father explains how the hybrid car switches between gas and electric power, the son compares it to the way his father can switch between English and Spanish. "Because I'm always thinking of your future," the father says, explaining why he learned English -- and why he bought a hybrid.

And yesterday, General Motors Corp announced they are running a :60 spot to introduce their Cadillac 2007 Escalade Sport Utility. The commercial, created by Leo Burnett, Detriot will feature 8 supermodels and reveal the car using a fashion show concept.

Also related: Advertisers line up for Super Bowl XL

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.