ToyToyota - the iPhone car game app that mirrors your actual cars driving

Adland: 

Toytoyota is the backseat driver game iPhone app that keeps your kids entertained on long trips.

The kids, sitting safely buckled up in the backseat actually have moves in the game that mirror the route of the real car in which the player is riding, using the iPhone's GPS functionality. By steering the car left and right, the kid can score points. The 'track" will change as the real cars route changes, how awesome is this? I'm betting lots of dads will be riding in the backseat soon. Want!

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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