Transgender models in ads

The end of last month, Dab posted an article about a cross-dresser which offended Finns and Lebanese.

Now there's a transgender singer doing ads for menstrual pads in Asia (agency is in Taiwan, article is from a S.Korean pub, so I'm not sure where exactly the ads will air).

"Foxy Lady" Harisu will be the first transgender individual to appear in an advertisement for menstrual pads.

From the middle of next month, Harisu will be appearing as a model in television and magazine ads for imported "UFT" sanitary napkins.

She'll get a guaranteed W100 million an ad for three months. The selection of Harisu, a transsexual, as the model for menstrual pads is setting the advertising world on fire.

Up till now, male stars like Go Su and Gam U-seong have appeared in sanitary napkin ads, but never has a transgender individual appeared in an ad for such a feminine product. The Taiwanese firm UFT really tried hard to cast Harisu in its ads. In fact, when the singer first learned what the company wanted her to market, she was quite hesitant to agree to the project.

UFT, however, explained that the sanitary pads are a cutting-edge product that not only gives women that spring-fresh feeling, but also prevents menstrual cramps. Hearing this, the singer eventually accepted the offer.


about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (2)

  • Dabitch's picture

    Harisu being transgender and all probably knows a bit about the hormonal swing of things, but I'm still rather confused about their knowledge of feminine protection.... And how on earth do they prevent menstrual cramps? Pads? *perplexed* The whole idea leaves me more confused than informed...

    Apr 14, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Up till now, male stars like Go Su and Gam U-seong have appeared in sanitary napkin ads

    Extolling the virtues of the product, I'm sure.

    Apr 14, 2004

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