Tricks of the trade

 
 

Tricks of the trade

So according with Time Magazine these are some of the "Marketing 2004 hot spots": Cool Co-Branding (H&M Lagerfeld, Fred Perry Comme Des Garçons, BMW iPod ... the list never ends really); Color-Blind Casting (it's always politically correct); Guerrilla Tactics (buzz buzz alert .. I'm being pitched).

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