Tropicana brings the sun

darrylohrt's picture
Posted by darrylohrt on 4. March 2010 - 13:24

Tropicana, who would like their brand to be associated with morning sunshine, has found a way share the sun with the less fortunate: a town of people in the Canadian Arctic.

Here's a fun stunt captured on video that you know allowed the agency to say to the client "we're going to OWN the sun." Awesome.

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