True Blood Variety app ad drenches iPhone in blood

True Blood
Adland: 

I'm not sure what I'm more exited about, that True Blood is finally coming back, or that this ad just drenched my iPhone in blood. Granted, ads that take over the entire app can (and probably will) become annoying, this one wins on novelty and style - True Blood is all about the blood image after all. Watch how it works in the clip below.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.