He's the namesake of the "do a Mahir" viral marketing craze that's inspired creative appropriators around the world--most recently the hypemeisters for Steven Spielberg's new film A.I.

Yet, despite this notoriety, the Turkish "I kiss you" guy is about to get the kiss off.

According to the buzz over at fuckedcompany.com, Mahir's viral stunt wasn't enough to prevent his sponsor, eTour, from succumbing to a deadly dotcom coma.

Who says you can't catch anything fatal from kissing?