Turn your house into an Adzookie ad - get your mortgage paid!

No, it's not an April Fools, on Tuesday Adzookie mobile ads announced the "turn my home into a billboard idea, and by late afternoon they already had 1000 applicants. One was even a church.

"It really blew my mind," Mendoza said. "I knew the economy was tough, but it's sad to see how many homeowners are really struggling."

CEO Romeo Mendoza said to CNN Money.

It might not just be the free mortgage that's the draw here. Three months as a billboard, and in the end "we'll repaint your house back to the original colors." That's a free paintjob thrown in on top for good measure. Yes please! I'll do it. Oh that's right. My house is brick.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.