Twist on bathroom advertising.

Ads on urinals are not new, but these ones are activated by....ahem...the user. "A novel advertising campaign with a very serious message kicked off on Wednesday and will soon be seen in pub toilets around New Zealand. The Land Transport Safety Authority wants to stop men drinking and driving so it has aimed its message where they can't help but notice it - in pub urinals. The message takes the form of logos fixed to the metal panel of urinals. The logos are invisible and become visible when urine comes in contact with them. They disappear again when cold water flushes over them."

Ladies don't feel left out, the article states that they are working on similar ads for women.

They say either: "If you drink then don't drive you're a bloody legend" , with a picture of a taxi, or: "If you drink then drive you're a bloody idiot" with a picture of a wrecked car.

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (3)

  • aiiobo's picture

    advertising seems a bit urinal obsessed lately. It's all going to piss.
    ... how is the womans version going to work!?

    Oct 13, 2004
  • brandonbarr's picture

    For an edgier campaign for an entertainment rag, we toyed with the idea of messaging on urinal cake, also warmth-activated. Headlines like "Find the best places to go," etc...

    It wouldn't work for every campaign, but I'm all for sticking messages where people don't expect them. Imagine the buzz when they go back to the bar, etc.

    Sep 16, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    ...and imagine your message, associated most directly and most clearly... with piss.

    Sure, folk will talk about it. And if talk and buzz are all that matters, go for it.

    BTW, to go a step further, how about a campaign for veggie growers, where the piss-activated panel reads "Take a whiff. Have you had your asparagus today?"

    Sep 16, 2004

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