The Age reports that Kit Kat made a big boo boo on their facebook page when they put an image of a guy in a bear suit using Kit Kat's as drumsticks announcing "Drum roll please ... Kit Kat is on Instagram". Not only was that unimaginative, the bear suit looked pretty much exactly like Pedobear.

Nestle Australia & New Zealand confirmed that it had produced the image but denied any knowledge of the paedophile-linked Pedobear.
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“We produced this photo – of a real guy in a bear suit - to launch Instagram through our Facebook community,” a spokeswoman for the company said. “The picture is not Pedobear.”
“We had never heard of Pedobear,” she said. “But when the possibility of its similarity to the so-called 'Pedobear' was raised with us, we immediately removed it.”

You may not have heard of Pedobear, but that suit looks exacty like a Pedo Bear costume - "great for kids parties" - and for those who don't want to full costume, there's the pedo bear hoodie. Yes, the internet provides al kinds of things. Pedobear sure gets around, remember when a Polish newspaper claimed he was one of the Olympic mascots?