Uh-oh, we are officially more hated than Lawyers

It used to be that admen we're right behind lawyers in the universal "not trusted by the public" list but this year we've finally beat them according to Gallups annual U.S. survey published by CNN. Top of the least trusted professions which ranked lowest in honesty and ethics.:
# 1 Car salesmen
# 2 Advertising practitioners
# 3 Lawyers
# 4 Congressmen
# 5 Business executives
and surprise - number 6 is Newspaper reporters, the heroes who once upon a time revealed Watergate, risked their lives in war zones and kept us all informed are now being less trustworthy than auto mechanics.

With all the hubbub about Bzzagents lately I'm not in the least surprised. C'mon kids, if we work hard enough we might overtake Car salesmen next year!

Bzzagents discussions here on adland, in the news, new marketing tool is testing ethical limits of advertising, and on blogs Word of Maw. Hat tip to Claymore and Jimmy_dare.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (7)

  • deeped's picture

    Next year we take out the car salesmen... :)

    Dec 08, 2004
  • troymcclure's picture

    Well, at least now I have an excuse to hate myself.

    Dec 09, 2004
  • skip's picture

    We're No. 2, so we try harder.

    Dec 09, 2004
  • philmang's picture

    ummm - last time i looked, polls seem to show the public claiming one thing, and living another... (a lawyer named kerry knows something about this...)
    it would seem that ads are almost as an intregal part of society as the car...
    not really a suprise...
    where does the ad for the car fit?
    or the legal terms and conditions in such an ad...


    publicity rankings really don't mean a damn thing...
    $$ does.
    hence the reason that red states buy "blue" entertainment while talking trash about hollywood and everyone likes to support tort return until they know someone that has been hurt in an accident....

    all ________ are local

    Dec 09, 2004
  • Dabitch's picture

    Best use of an old tagline award goes to skip! ;)

    Dec 09, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    What it shows is that the audience is leaving the building. As long as our dog and pony show is all about how consumers need us, we'll keep making our way to the top of this list.

    Dec 10, 2004

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