It used to be that admen we're right behind lawyers in the universal "not trusted by the public" list but this year we've finally beat them according to Gallups annual U.S. survey published by CNN. Top of the least trusted professions which ranked lowest in honesty and ethics.:
# 1 Car salesmen
# 2 Advertising practitioners
# 3 Lawyers
# 4 Congressmen
# 5 Business executives
and surprise - number 6 is Newspaper reporters, the heroes who once upon a time revealed Watergate, risked their lives in war zones and kept us all informed are now being less trustworthy than auto mechanics.
With all the hubbub about Bzzagents lately I'm not in the least surprised. C'mon kids, if we work hard enough we might overtake Car salesmen next year!
Bzzagents discussions here on adland, in the news, new marketing tool is testing ethical limits of advertising, and on blogs Word of Maw. Hat tip to Claymore and Jimmy_dare.