The Army in the UK is taking a more modern tactic in an attempt to attract new recruits. A team of Army mountaineers have taken on the task of climbing Mount Everest in the hopes of being the first Brits to summit Everest through the West Ridge.

The Army On Everest website includes blogs from team members, photo gallery, podcasts and other such stuff. Most interestingly, they offer exclusive video footage sent straight to the mobiles of interested people.
( found via AV Interactive)