UNCLE director Wayne Holloway brings back the Fruit of the Loom guys


UNCLE director Wayne Holloway brings back the Fruit of the Loom guys

They come and then they go, but they're back with a vengance. Director Wayne Holloway of UNCLE worked with The Richards Group to bring back the iconographic Fruit of the Loom guys in a new campaign that break on Monday this week. (Yesterday that is)

The hallmark of the campaign is a :60 country music spoof called "You Can't Over Love Your Underwear." Grown men in life-size fruit costumes (two grapes, an apple, and an appetizing raisin) belt out lines like "Daddy wears his T-shirt in the cold Kentucky rain, while a boy in pure white briefs looks out the window pane."

Country star Collin Raye, who has scored over 15 number one hits on the country music charts, good-humoredly lent his rich tenor to the title track.

Quotes the director, Wayne Holloway, "If you put a real person inside a silly suit, and direct them as a real person, the suit disappears and the genuine warmth and humor of the Fruit Guys comes shining through."

Production Company: UNCLE-Santa Monica, CA
Director: Wayne Holloway
Executive Producers: Bryan Farhy & Eric Bonniot
Producer: Stephanie Bedell
Director of Photography: Ramsey Nickell

Agency: The Richards Group
Creative Group Head/ Writer: Ron Henderson
Creative Group Head/ Art Director: Dennis Walker
Brand Creative/ Writer: Mike Bales
Brand Creative/ Art Director: Doug Eyring
Broadcast Producer: Sheri Cartwright

Telecine Artist: Beau Leon-The Syndicate

Editor: Jack Waldrip
Effects: WestFX


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