Undercover Marketing Uncovered

“Conventional advertising is about trying to charm us ... but it’s not usually about trying to trick us and it’s the trickery part…that makes this different.” - Malcom Gladwell

(CBS) 60 Minutes has a report on some covert operations being conducted right here in the United States - not by the CIA or FBI - but by Madison Avenue. Interesting reading me reckons ...More at CBSnews »

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