Undercover Marketing Uncovered

 
 

Undercover Marketing Uncovered

“Conventional advertising is about trying to charm us ... but it’s not usually about trying to trick us and it’s the trickery part…that makes this different.” - Malcom Gladwell

(CBS) 60 Minutes has a report on some covert operations being conducted right here in the United States - not by the CIA or FBI - but by Madison Avenue. Interesting reading me reckons ...More at CBSnews »

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