That is basically what this mornings Politiken.dk is telling me: "Four children have lost their father, while a reality show has ensured lots of buzz.

Pakistani contestant Saad Khan, only 32 years old, was swimming across a lake while wearing a 15-pound backpack when he called out for help and then disappeared underwater, said Fareshte Aslam of Unilever Pakistan, the show’s sponsor. Co-contestants and crew rushed to his aid but could not find him in the murky waters if the lake in Bangkok, Thailand where the show was being filmed. Khan's body was later found by divers. Los Angeles Times reports that "Unilever Pakistan accepts no liability for Khan's death, Aslam said, but added that the company is in discussions to provide for Khan's wife and four children "out of rightness."

Plans to air the reality show, which were sponsored by Unilever's Clear shampoo are on hold after the murky waters took Khan, who was doing this challenge in an attempt to earn a spot in the finals, as he had already been eliminated from the show.