Uniqlo are playing with twitter. As usual, it's uniqlo-coooooool

Adland: 

Gosh darnit, they've done it again. The überhip geeks at Uniqlo took twitter apart and made you the star of their webad. I've already tweeted this, and reactions ranged from: Bluffant! Very Cool! Excellent! Absolument genial! to... Well that's not really a range, everyone went batshit fanboy on it instantly. See at http://www.uniqlo.com/utweet/ you can either be part of the U T dance with your red avatar and tweets, or you can choose words you like - for example fluffy kittens and the U T dance will be served up incorporating the tweets that match. You have to watch this.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.