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home // Adland // marketing mishaps

United Breaks Guitars = the earworm United could have avoided for a few grand.

Dabitch's picture
Posted by Dabitch on 7. July 2009 - 23:54
  • marketing mishaps
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Via agency spy and Consumerist comes this little tune. And to think, all United really needed to do here was buy Dave Carroll a nice Taylor guitar. He explains:

In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3500 guitar was severely damaged. They didnt deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss. So I promised the last person to finally say no to compensation (Ms. Irlweg) that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world.

Sing along!
United, United
You broke my Taylor guitar
United, United
Some big help you are
You broke it, you should fix it
You're liable just admit it
I should have flown with someone else or gone by car
'Cuz United breaks guitars

Your rating: None Average: 4.1 (1 vote)
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Comments

Submitted by arrella on 8. July 2009 - 10:57.
arrella's picture

The nail in the coffin for United here is that this song is very catchy.

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