Unlikely heroes. For real.

Adland: 

Contrary to popular prediction, reality television is not going to take over the world.

Yes folks, the stupid stampede is finally getting corralled.
And who do we have to thank for this not-so-small miracle? Advertisers who don't want their products associated with unholy ingestions and authentic idiots.

See? Advertising CAN be used for good! Thank God for commercials.

Comments (4)

  • tlevitz's picture
    tlevitz

    And here I got used to referring to my vocation as "plying a godless trade."

    Too bad the networks didn't get the point in time to alter their upcoming line-ups. Have you seen those promos for Comedy Central that oh-so-gently mock the genre? I keep confusing them with the ones running on the Big 3, 5, whatever they are... "there's just one catch, one of them is a millionaire!"

    Suddenly the sun is shining a little brighter and the birds are chirping a little louder...

    May 19, 2003
  • anonymous's picture
    anonymous

    "Advertisers who don't want their products associated with unholy ingestions and authentic idiots."

    But it's okay for good number of advertisers to portray their consumers as idiots. Hmmm.
    Wonder if they are the same advertisers.

    May 23, 2003
  • claymore's picture
    claymore

    LOL. Good point. At least in the commercials, they can control and direct the idiocy ;-)

    May 23, 2003
  • Dabitch's picture
    Dabitch

    I think in the ads, they are revealing their own daily idiocy...

    Jun 11, 2003

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about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.